MSN SEO tips MSN is the absolute easiest engine to manipulate. In * days I put a current client in the top three, mainly #*
Apply this to your pages:
· In META keywords. It’s not necessary for Google, but a good habit. Keep your META keywords short (**8 characters max, or *0).
· In META description. Keep keyword close to the left but in a full sentence.
· In the title at the far left but possibly not as the first word.
· In the top portion of the page in first sentence of first full bodied paragraph (plain text: no bold, no italic, no style).
· In an H3 or larger heading
· In bold – second paragraph if possible *** anywhere but the first usage on page.
· In italic – anywhere but the first usage.
· In subscript/superscript.
· In URL (directory name, filename, or domain name). Do not duplicate the keyword in the URL.
· In an image filename used on the page.
· In ALT tag of that previous image mentioned.
· In the title attribute of that image.
· In link text to another site.
· In an internal link’s text.
· In title attribute of all links targeted in *** out of page.
· In the filename of your external CSS (Cascading Style Sheet) or JavaScript file.
· In an inbound link on site (preferably from your home page).
· In an inbound link from offsite (if possible).
· In a link to a site that has a PageRank of 8 or better.
Other search engine optimization things to consider include:
· Use “last modified” headers if you can.
· Validate that HTML. Some feel Google’s parser has become stricter at parsing instead of milder. It will miss an entire page because of a few simple errors – we have tested this in depth.
· Use an HTML template throughout your site. Google can spot the template *** parse it off. (Of course, this also means they are pretty good at spotting duplicate content).
· Keep the page as .html or .htm extension. Any dynamic extension is a risk.
· Keep the HTML below *0K. 5-*5K is the ideal range.
· Keep the ration of text to HTML very high. Text should out weigh HTML by significant amounts.
· Double check your page in Netscape, Opera, *** IE. Use Lynx if you have it.
· Use only raw HREFs for links. Keep JavaScript far, far away from links. The simpler the link code the better.
· The traffic comes when you figure out that * referral a day to *0 pages is better than *0 referrals a day to * page.
· Don’t assume that keywords in your site’s navigation template will be worth anything at all. Google looks for full sentences *** paragraphs. Keywords just laying around orphaned on the page are not worth as much as when used in a sentence.
GaryTheScubaGuy |