PPC *0* continued...


Advanced Adjustments
Day Parting/Ad Scheduling - Ad scheduling lets you control the days *** times your AdWords campaigns appear.
Your AdWords ads normally are available to run *4 hours each day. Ad scheduling allows you to set your campaigns to appear only during certain hours or days of each week. For example, you might set your ads to run only on Tuesdays, or from 3:00 until 6:00 pm daily. With ad scheduling, a campaign can run all day, every day, or as little as *5 minutes per week.
To determine when you want your ads to show, run an hourly report. This would show you what time during the day your ads received the most valuable traffic.
Ads are scheduled on the campaign level, from the 'Edit Campaign Settings' page. The unique ad scheduling tool lets you use pull-down menus to set blocks of time you want your ad to run. A bulk edit feature allows you to edit all days, all weekdays, or all weekend days at once if you prefer.
Ad scheduling also includes an advanced setting which lets you adjust pricing for your ads during certain time periods. For example, if you find that your ads get the best results between 8:00 *** **:00 am, you can bid more for impressions or clicks during that period. Learn more about advanced mode.
Selecting a time period means your ads will be available at that time, but does not guarantee your ads will receive impressions or clicks. The usual AdWords rules still apply, *** your ads will compete for impressions with other ads as they normally do.
A note about reporting: Your ad will always stop serving impressions according to the schedule you set. However, because click reporting can be delayed, you may notice clicks being recorded for up to an hour after a scheduled period ends. These clicks are not errors, but are clicks that occurred during the scheduled period.
Ad scheduling can be used with both keyword-targeted *** site-targeted AdWords campaigns. If you select the advanced setting, the bid multiplier will apply to both cost-per-click (CPC) *** cost-per-thous***-impressions (CPM) bids.
Ad scheduling will not raise or lower your budget. The AdWords system will try to reach your usual daily budget in whatever number of hours your ad runs each day.
b. Position preference - lets you tell Google where you would prefer your ad to show among all the AdWords ads on a given page.
Whenever you run a keyword-targeted ad, your ad is assigned a position (or rank) based on your cost-per-click (CPC) bid, your keyword's Quality Score, *** other relevant factors. There may be dozens of positions available for a given keyword, spread over several pages of search results.
If you find that your ad gets the best results when it is ranked (for example) third or fourth among all AdWords ads, you can set a position preference for those spots. AdWords will then try to show your ad whenever it is ranked third or fourth, *** avoid showing it when it is ranked higher or lower. If your ad is ranked higher than third for a given keyword, the system will automatically try to lower your bid to place your ad in your preferred position.

You can request that your ad be shown only when it is:
• Higher than a given position (such as above 7)
• Lower than a given position (such as below 4)
• Within a range of positions (such as from *-8).
• In a single exact position (such as position *).
You can choose any positions between * *** *0+ (that is, *0 or any larger number). Separate position preferences can be set for any or all of the keywords in your campaign.
Please note that position preference does not mean that your ad will always appear in the position you specify. The usual AdWords ranking *** relevance rules apply. If your ad doesn't qualify for position #*, setting a position preference of * will not move it there. Position preference simply means AdWords will try to show your ad whenever it is ranked in your preferred position, *** to avoid showing it when it is not.
Position preference also does not affect the overall placement of AdWords ad units on the left, right, top or bottom of a given page. It only affects your ranking relative to other ads across those units.
Position preferences are not guaranteed. Your ad may still appear in other positions, though we will make every effort to display your ad where you prefer. Once you set new position preferences, it may take a few days for the AdWords system to begin delivering your ad according to those preferences.
Finally, note that setting a position preference can sharply reduce the number of impressions *** clicks you receive for that keyword. Targeting just one or two positions means your ad will not show at times when it otherwise might have.
Setting Position Preference - Position preferences are set in two steps. First, you enable position preference for a particular campaign. Second, you set your preferences for individual keywords within that campaign.
To enable position preferences for a campaign, follow these steps:
*. Sign in to your AdWords account.
*. On the 'Campaign Summary' page, check the box to the left of any campaigns you want to enable for position preference.
3. Click Edit Settings.
4. Find the 'Advanced Options' section.
5. Select the box next to 'Enable position preferences.'
6. Click Save Changes.

Additional Account Setup Information
• Get Hittail, BidBuddy *** Google Analytics code *** have site owner install them
• For campaigns that will be monitored by Bid Buddy, you will need to create *****ing codes for each individual keyword.
• Manually filter the keywords for bad matches
• Group the keywords together into categories
• Overture can furnish a Keyword Proposal *** a list of suggestions based on historical information collected over time.
• Numbers used it the ad title attract more attention


Continued in Part 3