*) No Conversion *****ing. How does yahoo justify users expenditure on their network without being able to ***** campaign effectiveness. This shows Yahoo is concerned about earning their revenue more than caring about users money.

*) No Advance Keyword/Ad Text editing. You cannot ***** down poor performing keywords & remove them. Similarly Text Ads.

3) No place for Image Ads. With content targeting options, having a Image targeting is a necessary feature.

4) No way to generate customized reporting tool. There is only a st***ard reports that can be generated.

5) If there are more than * campaign then there is no provision to find cumulative costs, clicks, bills etc..

6) There is a need to create an Ad every time your add a new keyword. This increases the time of the advertiser.