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| hello friends i want discuss on SEO techniques which is avoid SEO whenever we optimize website then we should avoid those trick.. just like a:- *. Keywords Stuffing *. Cloaking 3. Doorway Pages 4. Link Farming 5. Page Hijacking 6. Mirror Websites 7. Buying Expired Domains 8. ******* Page Rank i think you know this thing but i could not underst*** that what is this.. so anybody could you explain now..spacialy:- keywords stuffing, cloaking, *** doorway pages.. Thanks in advance.. |
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| Keyword Stuffing A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines can scan Web pages for words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if they discover keyword stuffing, as this practice is considered poor netiquette, *** some search engines will even ban the offending Web pages from their search results. There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine. Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page**7;s background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing CLOAKING Also known as stealth, a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. There are opposing views as to whether or not cloaking is ethical. Opponents see it as a bait-***-switch, where a Web server is scripted to look out for search engines that are spidering in order to create an index of search results. The search engine thinks it is selecting a prime match to its request based on the meta tags that the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines, such as Lycos, Hotbot *** Excite, even ban cloaked Web sites. Proponents of cloaking assert that cloaking is necessary in order to protect the meta data, as only the spider is supplied with the meta tags. Also referred to as a doorway page, a jump page, an entry page or a bridge page. A Web page designed specifically for the purpose of gaining high placement in a search engine**7;s rankings. An SEO technique, the doorway is meant to capture the attention of a search engine**7;s spider by containing keywords *** phrases that the spider will pick up on. Often the doorway page contains hidden text in order to load the page with occurrences of a specific keyword or phrase. Doorways typically are programmed with a fast meta refresh or a redirect that brings the user to the page that the Web site actually wants the user to visit, or the doorway will have a way for the user to manually click through to the next site. Some search engines are wary of doorway pages *** penalize sites that use them. For example, read Google**7;s o***ion of doorway pages. I hope this helps you a bit. |
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| Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.
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